As the lead video producer for Texas Tech Women’s Basketball, I was responsible for crafting the team’s visual identity across social media and recruiting channels for two full seasons. My work included capturing and editing content from workouts, practices, and live games, as well as producing athlete-focused features to support recruiting and individual branding.

Every piece of content was designed to elevate the Lady Raider brand and give both current and prospective athletes a strong visual platform. From fast-paced highlight reels to personalized recruiting videos, my role centered on telling compelling stories that connected fans to the program and athletes to their future.