At Fanatics Live, I helped produce over 400 pieces of short-form video content designed to educate, engage, and grow the brand’s presence in the sports card collecting space. My work centered on making card breaking accessible and exciting for new audiences while spotlighting features of the Fanatics Live app.
Through a consistent, strategy-driven content approach, I played a key role in growing the platform’s social media following from 20,000 to over 100,000 followers. Every video was crafted with the dual goal of expanding the community and reinforcing Fanatics Live as a leader in the hobby space.